All words have meaning. There are formal definitions that you’d find in a reputable dictionary. And then there are the real definitions: the ones that remain unspoken. That’s why the Uselesstuff® Dictionary exists.

ap·a·thy (n.):
1. ‹definition goes here.›;
2. Hmmm… uhhh… …….

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Colour: there are few other things in life that evoke such strong emotions and memories. Even the mention of a colour’s name sets the mind racing. And that’s where our designs can help. Only by disassociating a colour from its name can you truly be free.

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